Facebook is the number 2 most visited website in the world. This produces massive opportunities for you to be able to reach potentially millions of people. The Facebook ‘page’, if used correctly, can be an invaluable tool to connect with current and potential customers. The 2012 State of Inbound Marketing report found that the number of businesses that say Facebook is critical or important to their business has increased by 75%. If you feel that you are not getting the most out of your Facebook page, read on.
Here are some easy steps you can take to try and gain more followers…
Use The Facebook Like Button Plugin
If you have a website or blog, this is the perfect way to get more followers. Simply go to the Facebook Developers website, go through the steps and paste the code into your website or even your blog posts. This is probably one of the best ways to get followers, especially if people are viewing your website and finding it useful.
Variety is the Spice of Life
Post a range of content to your Facebook page. Text alone doesn’t always grab attention so mix it with lots of photos and videos which are far more likely to get ‘Likes’ and ‘Shares’.
Be Informative and Helpful
Facebook is constantly flooded with updates, so it is important to stand out from the crowd. You must try and be as informative and helpful as you can and after a while people may start seeing you as a good source of information which will increase your following. Your posts should be relevant to your industry but not necessarily always about selling your products.
Create Posts That Inspire People to Share
The more your followers are inspired to share your content, the more people will see your content as it will appear on their friends’ news feeds and thus the more likes you will get.
Keep it Brief
Short, punchy text is more likely to be read. Take time to consider not only what you want to say but also how you are going to say it. The punchier your posts, the better chances of being read and thus shared with your followers’ networks.
Just Ask!
Including a call to action in your post such as ‘Leave a comment’ or ‘Share this…’ can be surprisingly effective. Encouraging interactions in this way can be a great way of exposing your page to a wider audience.
Competition Time
Competitions have been proven to be a huge tool for gaining more followers. The most successful way is to post something like ‘Share this link to be entered into our competition to win…’ When people see their friends have entered your competition in this way, they are encouraged to ‘like’ your page and share your content to be entered as well. Remember that competitions like this will only work if the prize is something worth winning. A fantastic prize that appeals to your target market really can spread like wild fire on Facebook.
Frequency is Key
Post frequently but not so much that you appear to be spamming. I recommend posting at least once a day.
Interact with Other Company Pages
Facebook allows you to ‘like’ other pages as your own page. The way to do this is to click on the little cog in the top right hand corner and select ‘Use Facebook as [your page’s name]’. You can then search for companies, ‘like’ them and interact with them much like you would from your personal account. Commenting on another company’s status or posting on their wall could bring attention to yourself and result in gaining followers. This should not be used for spamming on other company’s pages. Only post relevant feedback and comments.Keep Your Page Up-To-Date
The most important thing you must do is ensure that you have a profile picture. People will most likely not follow you if you do not have one. Also make sure that all of your information is populated and up-to-date, the more complete your ‘About Us’ section is, the more likely it is people are going to trust it and follow.
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